Well Told/Uncommongreen

Our mission is to create distinctive, well-made goods and gifts that tell your story and inspire you to live memorably. 

But how did four longtime friends living and working in different cities turn a fun side project into successful full-time business? Here's our story.

THE BEGINNING

Our founder, Brian Johnson, was living in Boston and working as an engineer when he noticed that the market was lacking in truly distinctive home goods and furnishings that combined a tasteful, modern aesthetic with personally meaningful design.


Sensing an opportunity, Brian started to create his own products for the home that were not only functional and stylish, but also incorporated his interests in user-centered design and environmentally-friendly manufacturing. Working out of his small South Boston apartment in his spare time, Brian began selling his creations online under the name Uncommon Green.


As his passion project turned into a fledgling business, Brian brought his college friends Dave Reddy, Neil Angis, and Colin Woodworth on board to help bring his vision to a wider audience. Despite being spread out across three different states and all working day jobs, the group worked together remotely through countless nights and weekends to build the company from the ground up.

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